TY - BOOK AU - Quinlan,Christina AU - Babin,Barry AU - Carr,Jon AU - Griffin,Mitch AU - Zikmund,William TI - Business research methods / SN - 9781473791343 U1 - 658.00721 23 PY - 2024/// CY - United Kingdom PB - Cengage KW - Business research KW - Methodology KW - Quantitative research KW - Qualitative research KW - Business statistics KW - Study and teaching N1 - Includes index.; Introduction -- Beginning the research process -- Data gathering -- Dealing with data ER -