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  <titleInfo>
    <title>Business research methods</title>
  </titleInfo>
  <name type="personal">
    <namePart>Quinlan, Christina</namePart>
    <role>
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    <role>
      <roleTerm type="text">author. </roleTerm>
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  </name>
  <name type="personal">
    <namePart>Babin, Barry.</namePart>
    <role>
      <roleTerm type="text">author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Carr, Jon.</namePart>
    <role>
      <roleTerm type="text">author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Griffin, Mitch.</namePart>
    <role>
      <roleTerm type="text">author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Zikmund, William.</namePart>
    <role>
      <roleTerm type="text">author. </roleTerm>
    </role>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">-uk</placeTerm>
    </place>
    <dateIssued encoding="marc">2024</dateIssued>
    <edition>Third edition. </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 402 pages : illustrations ;  28 cm. </extent>
  </physicalDescription>
  <tableOfContents>Introduction -- Beginning the research process -- Data gathering -- Dealing with data.</tableOfContents>
  <note type="statement of responsibility">Christina Quinlan, [and 4 others].</note>
  <note>Includes index. </note>
  <subject>
    <topic>Business research</topic>
    <topic>Methodology</topic>
  </subject>
  <subject>
    <topic>Quantitative research</topic>
  </subject>
  <subject>
    <topic>Qualitative research</topic>
  </subject>
  <subject>
    <topic>Business statistics</topic>
    <topic>Study and teaching</topic>
  </subject>
  <classification authority="ddc" edition="23">658.00721 Q442b</classification>
  <identifier type="isbn">9781473791343</identifier>
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