TY - BOOK AU - Pardillo,Jonah C. TI - International business strategy in emerging markets SN - 9781774076316 U1 - 658.049 PY - 2021/// CY - Canada PB - Society Publishing KW - Emerging markets KW - Developing countries KW - Commerce KW - Economic Conditions KW - International Business Enterprises KW - Developing Countries N1 - Includes index.; International business in context of emerging markets -- Emerging market potential -- Managing people in emerging market firms -- Competing in global marketplace -- Consumer behavior in emerging markets -- Investment strategies in emerging markets -- Innovation and entrepreneurship in the informal economy -- Managing ethical and social responsibility in an MNC ER -