Pardillo, Jonah C.,

International business strategy in emerging markets / Jonah C. Pardillo. - xxii, 226 pages : illustrations ; 24 cm.

Includes index.

International business in context of emerging markets -- Emerging market potential -- Managing people in emerging market firms -- Competing in global marketplace -- Consumer behavior in emerging markets -- Investment strategies in emerging markets -- Innovation and entrepreneurship in the informal economy -- Managing ethical and social responsibility in an MNC.

9781774076316


Emerging markets
Developing countries --Commerce--Economic Conditions
International Business Enterprises --Developing Countries

658.049 / P214i