International business strategy in emerging markets /
Jonah C. Pardillo.
- xxii, 226 pages : illustrations ; 24 cm.
Includes index.
International business in context of emerging markets -- Emerging market potential -- Managing people in emerging market firms -- Competing in global marketplace -- Consumer behavior in emerging markets -- Investment strategies in emerging markets -- Innovation and entrepreneurship in the informal economy -- Managing ethical and social responsibility in an MNC.
9781774076316
Emerging markets Developing countries --Commerce--Economic Conditions International Business Enterprises --Developing Countries