management and design strategies in communication Gershon, Richard A. creator author. text bibliography nyu 2024 Second edition. monographic eng

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xvi, 284 pages ; 24 cm. "This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"-- Innovation and the power of a good idea -- Business model innovation -- Product innovation and design -- Business process innovation -- The digital economy I: information search, exchange, and interactivity -- The digital economy II: personalization, mobility, virtual communication, and convergence -- Artificial intelligence -- Social media and digital opinion leadership -- The diffusion of innovation and product launch strategy -- Business and innovation failure: the challenges of reinvention -- Smart cities/smart homes -- Digital news reporting and the new journalism -- Creating a culture of innovation. Richard A. Gershon. Includes bibliographical references and index. Mass media Management Organizational effectiveness P96.M34 G47 2024 302.23068 G323d Gershon, Richard A. New York : Routledge, 2024 Second edition. (DLC) 2023047485 9781032278469 2023047484 DLC 231026 20260106103306.0 23363628 eng