03020cam a2200337 i 450000100090000000300050000900500170001400800410003101000170007202000180008903500130010704000340012004200080015405000220016208200380018410000340022224501090025625000200036526400560038530000300044133600260047133700280049733800270052549000420055250400510059450506180064552012080126365000280247165000340249977601490253323363628CSPC20260106103306.0231026s2024    nyu      b    001 0 eng    a  2023047484  a9781032278469  a23363628  aDLCbengerdacDLCdDLCdCSPC  apcc00aP96.M34bG47 202400a302.23068bG323d223/eng/202312041 aGershon, Richard A.,eauthor.10aDigital media and innovation :bmanagement and design strategies in communication /cRichard A. Gershon.  aSecond edition. 1aNew York, NY ;aAbingdon, Oxon :bRoutledge,c2024.  axvi,  284 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aMedia management and economics series  aIncludes bibliographical references and index.0 aInnovation and the power of a good idea -- Business model innovation -- Product innovation and design -- Business process innovation -- The digital economy I: information search, exchange, and interactivity -- The digital economy II: personalization, mobility, virtual communication, and convergence -- Artificial intelligence -- Social media and digital opinion leadership -- The diffusion of innovation and product launch strategy -- Business and innovation failure: the challenges of reinvention -- Smart cities/smart homes -- Digital news reporting and the new journalism -- Creating a culture of innovation.   a"This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"--cProvided by publisher. 0aMass mediaxManagement. 0aOrganizational effectiveness.08iOnline version:aGershon, Richard A.tDigital media and innovationbSecond edition.dNew York : Routledge, 2024z9781003294375w(DLC) 2023047485