Business communication / edited by Hanna Diet. - v, 245 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

Communication channels -- Communication and organizational culture -- Employee involvement and commitment in internal communication -- Project communication management in industrial enterprises (step by step) -- Process knowledge in the innovation-decision period -- Information and communication technology-enhanced business and managerial communication in SMEs in the Czeck Republic -- Reputation management -- Pharmaceutical communication over social media channels: 24/7 management challenges -- Marketing communication and promotion in health services -- Aligning a cybersecurity strategy with communication management in organizations -- Public company communications with equity investors and firm value -- Neuro-linguistic programming and managerial communication -- Online dispute resolution.

9788119523221


Business communication
Communication channels
Business professionalism

658.45 / B964