TY  - BOOK
AU  - Küng,Lucy
TI  - Strategic management in the media: theory to practice 
SN  - 9781529773699
AV  - P96.M34 K86 2024
U1  - 302.230689 23
PY  - 2023///
CY  - London, Thousand Oaks
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital
N2  - "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--
ER  -