theory to practice Küng, Lucy creator author. text cau 2023 Third edition. monographic eng

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xvii, 262 pages ; 24 cm. "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital. Lucy Küng. Includes bibliographical references and index. Mass media Management Strategic planning P96.M34 K86 2024 302.230689 K962s 9781529773699 2023938645 DLC 230511 20260106150633.0 23125098 eng