02037nam a22003855i 4500 23125098 CSPC 20260106150633.0 230511s2023 cau 000 0 eng 2023938645 9781529773699 (paperback) 23125098 DLC eng rda DLC CSPC pcc P96.M34 K86 2024 23 302.230689 K962s Küng, Lucy, author. Strategic management in the media : theory to practice / Lucy Küng. Third edition. 2312 London ; Thousand Oaks : SAGE, 2023. xvii, 262 pages ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital. "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher. Mass media Management. Strategic planning. 0 ibc orignew 2 epcn 20 y-gencatlg ddc BK 23 302.230689 K962s CIR 2024 0 0 0 ddc 0 0 CSPC CSPC CIR 2025-12-22 0 CIR 302.230689 K962s 2024 030924 2025-12-22 14:23:40 1-1 2025-12-22 BK 31291 31291