TY  - BOOK
AU  - Fernandes,Albert
TI  - Media management
SN  - 9788196284732
AV  - P96.M34 .M43 2023
U1  - 302.23068 
PY  - 2023///
CY  - New Delhi, India
PB  - Discovery Publishing House
KW  - Mass media
KW  - Management
KW  - Media management
N1  - Includes bibliographical references and index; The nature of work in the media industries -- Mixed messages for our next generation of scientists -- Social media -- Online journalism -- Impact of online media on print media in developing countries -- Journalism innovation labs 2.0 in media organisations -- Social media monitoring (SMM) with CRM in symantec -- Native advertising -- Mindfulness based on the perceptive consciousness as pedagogical link between technology and education -- Journalism and social movements -- Women, life, freedom -- Science communication in India -- Prejudice in criminal case -- The role of public trust and media in managing the dissemination of COVID-19 related news in Switzerland -- Social media and technology trends in HRM
N2  - "This book focuses on the field of media management and economics, examining its diverse, international, historical and ever-changing environment. This book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading of students and practitioners involved in media management globally." -- Back cover
ER  -