02635nam a2200289 i 4500 CSPC 20261012133304.0 251216s2023 ii a b 001 0 eng d 9788196284732 CSPC eng CSPC rda CSPC P96.M34 .M43 2023 302.23068 M468 Media management / edited by Albert Fernandes. New Delhi, India : Discovery Publishing House, 2023. 237 pages : illustrations ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. The nature of work in the media industries -- Mixed messages for our next generation of scientists -- Social media -- Online journalism -- Impact of online media on print media in developing countries -- Journalism innovation labs 2.0 in media organisations -- Social media monitoring (SMM) with CRM in symantec -- Native advertising -- Mindfulness based on the perceptive consciousness as pedagogical link between technology and education -- Journalism and social movements -- Women, life, freedom -- Science communication in India -- Prejudice in criminal case -- The role of public trust and media in managing the dissemination of COVID-19 related news in Switzerland -- Social media and technology trends in HRM. "This book focuses on the field of media management and economics, examining its diverse, international, historical and ever-changing environment. This book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading of students and practitioners involved in media management globally." -- Back cover Mass media Management. Media management. Fernandes, Albert, editor. ddc 0 BK 302.23 M468 CIR 2023 0 0 ddc 0 0 CSPC CSPC CIR 2025-12-16 0 CIR 302.23068 M468 2023 031012 2025-12-16 09:39:04 1-1 2025-12-16 BK 31254 31254