TY  - BOOK
AU  - Caudilla,Jesus Perry L.
TI  - Essentials of purposive communication
SN  - 9786214092079
U1  - 302.2 
PY  - 2023///
CY  - Mandaluyong City
PB  - Book Atbp. Publishing Corp.
KW  - Communication
N1  - Includes bibliographical references; Part I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation
ER  -