01418nam a2200253 i 4500 CSPC 20261029134427.0 251215s2023 ph a b 000 0 eng d 9786214092079 CSPC eng CSPC rda 302.2 C31e Caudilla, Jesus Perry L., author. Essentials of purposive communication / Jesus Perry L. Caudilla. Mandaluyong City : Book Atbp. Publishing Corp., 2023. xii, 218 pages : illustrations ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. Part I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation. Communication. ddc 0 BK 302.2 C31e FIL 2023 0 0 ddc 0 0 CSPC CSPC FIL 2025-12-15 0 FIL 302.2 C31e 2023 031030 2025-12-15 13:34:31 1-2 2025-12-15 BK 0 0 ddc 0 0 BUHI BUHI FIL 2025-10-28 0 FIL 302.2 C31e 2023 001939-BUH 2026-01-06 10:13:38 1-1 2025-10-28 BK 0 0 ddc 0 0 CSPC CSPC FIL 2026-10-29 0 FIL 302.2 C31e 2023 032900 2026-10-29 13:45:49 2-2 2026-10-29 BK 31247 31247