Caudilla, Jesus Perry L., <br/><br/>
Essentials of purposive communication / 
Jesus Perry L. Caudilla. 
 - xii, 218 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation. 
<br/><br/><label>ISBN: </label>9786214092079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.
<br/><br/><label>Dewey Class. No.: </label>302.2  / C31e