01998nam a2200277 i 4500003000500000005001700005008004100022020001800063040002500081050002200106082002300128100003100151245006800182264005500250300005000305336002100355337002500376338002300401490002100424504005100445505025500496520089600751650002001647650002901667650002401696CSPC20251215133139.0251212s2024    nyua     b    001 0 eng d  a9781647285883  aCSPCbengcCSPCerda 4aHM851b.C437 202404a302.231bC366m2231 aChapman, Reuben, eauthor.10aManagement of electronic and digital media / cReuben Chapman.  1aForest Hills, New York : bWillford Press, c2024.  aviii, 181 pages : billustrations ; c27 cm.   2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume0 aKnowledge series  aIncludes bibliographical references and index.0 aIntroduction to electronic and digital media -- Understanding audience and audience research -- Content dissemination through media channels -- Forms of digital advertising -- Social media: management and analysis -- News management in modern times.   a"Electronic media refers to media accessed by electronics or electromechanical devices. These devices, involved in the communication process, are also considered electronic media. Content in electronic media can be in either digital or analogue electronic data formats. Digital media refers to media content encoded in digital electronic formats. It can be created, shared, accessed, edited, and stored on digital electronic devices. Some of the examples of digital media include digital videos, software, databases, and video games. This book provides comprehensive insights into the field of electronic and digital media. The extensive content of this book provides the readers with a thorough understanding of the subject. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels." -- Back cover 0aDigital media.  0aDigital communications.  0aOnline journalism.