02298nam a2200289 i 4500 CSPC 20251215103349.0 251209s2024 nyua b 001 0 eng d 9781647254957 CSPC eng CSPC rda P90 .I58 2024 302.23 D273m 23 Davenport, Lennart, author. Mass communication : foundations and future / Lennart Davenport. Forest Hills, New York : NY Research Press, 2024. viii, 300 pages : illustrations ; 26 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Introduction to mass communication -- Theories in media and communication -- Forms of mass media -- Role and influence of mass media -- News reporting and journalism -- Advertising through mass media -- Ethical issues in mass media. "Mass communication is the utilization of mass media to disseminate information to a broad segment of the population. It typically serves to convey information to a widespread audience located at a significant distance from the origin of the information. This discipline focuses on examining how the content of mass communication influences or persuades the behavior, attitudes, opinions, or emotions of its audience. Various mediums are employed for enabling mass communication, including radio, television, billboards, newspapers, films, social networking platforms, and the Internet. Tools utilized within mass communication comprise journalism, public relations, advertising, and social media. This book attempts to understand the critical aspects that fall under the discipline of mass communication and how such aspects have practical applications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. This textbook will serve as a reference to a broad spectrum of readers." -- Back cover Mass media. Communication. ddc 0 BK 302.23 D273m CIR 2024 23 0 0 ddc 0 0 CSPC CSPC CIR 2025-12-09 0 CIR 302.23 D273m 2024 030890 2025-12-09 17:21:48 1-2 2025-12-09 BK 0 0 ddc 0 0 CSPC CSPC CIR 2025-12-11 0 CIR 302.23 D273m 2024 030891 2025-12-11 16:07:40 2-2 2025-12-11 BK 31149 31149