TY  - BOOK
AU  - Rayport, Jeffrey F.,
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce
SN  - 9780071251112
U1  - 658.84 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Electronic commerce
KW  - Internet marketing
KW  - New business enterprises
KW  - Strategic planning
KW  - Internet advertising
N1  - Includes Index
ER  -