Rayport, Jeffrey F., <br/><br/>
Introduction to e-commerce 
Jeffrey F. Rayport 
 - 2nd  edition 
 - New York :  McGraw-Hill,  2004. 
 - vi, 516 pages :  figures ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780071251112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet marketing.<br/>New business enterprises.<br/>Strategic planning.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>658.84  / R218i