02725cam a22003858i 4500 21533933 CSPC 20250905095825.0 200518s2020 nyu b 001 0 eng 2020022712 9780367611163 (paperback) 21533933 DLC eng rda DLC CSPC pcc HF5415.1265 C486 2020 658.872 C380a 23 Charlesworth, Alan, 1956- author. Absolute essentials of digital marketing / Alan Charlesworth. 2011 Abingdon, Oxon ; New York, NY : Routledge, 2021. xv, 101 pages ; 22 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Absolute essentials of business and economics Includes bibliographical references and index. The digital marketing landscape -- Search engine optimization -- Website development -- The retail website -- The B2B website -- Advertising online -- Email marketing -- Marketing on social media -- Metrics and analytics. "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- Provided by publisher. Internet marketing. Online version: Charlesworth, Alan, 1956- Absolute essentials of digital marketing New York : Routledge, 2020. 9781003015789 (DLC) 2020022713 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 658.872 C380a GRD 2021 0 0 0 ddc 0 0 CSPC CSPC GRD 2025-09-05 0 GRD 658.872 C380a 2021 030116 2025-09-05 09:58:48 1-1 2025-09-05 BK 30372 30372