02419cam a22003258i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000270017008200230019710000400022024500670026026300090032726400560033630000280039233600260042033700280044633800270047449000500050150400510055150502260060252010900082865000240191877601510194221533933CSPC20250905095825.0200518s2020    nyu      b    001 0 eng    a  2020022712  a9780367611163q(paperback)  a21533933  aDLCbengerdacDLCdCSPC  apcc00aHF5415.1265bC486 202000a658.872bC380a2231 aCharlesworth, Alan,d1956-eauthor.10aAbsolute essentials of digital marketing /cAlan Charlesworth.  a2011 1aAbingdon, Oxon ;aNew York, NY :bRoutledge,c2021.  axv, 101 pages ;c22 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aAbsolute essentials of business and economics  aIncludes bibliographical references and index.0 aThe digital marketing landscape -- Search engine optimization -- Website development -- The retail website -- The B2B website -- Advertising online -- Email marketing -- Marketing on social media -- Metrics and analytics.  a"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--cProvided by publisher. 0aInternet marketing.08iOnline version:aCharlesworth, Alan, 1956-tAbsolute essentials of digital marketingdNew York : Routledge, 2020.z9781003015789w(DLC) 2020022713