03438cam a22003858i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000240017008200210019410000310021524500710024626300090031726400560032630000300038233600260041233700280043833800270046650400510049350505260054452015190107065000390258965000390262865000250266777601300269290600450282294200440286795201240291199900170303521578884CSPC20250903153443.0200623s2021    nyu      b    001 0 eng    a  2020024287  a9780367902544q(paperback)  a21578884  aDLCbengerdacDLCdCSPC  apcc00aHF5415b.B4448 202100a658.8bB467i2231 aBeveridge, Ivana,eauthor.10aIntercultural marketing :btheory and practice /cIvana Beveridge.  a2101 1aNew York, NY ;aAbingdon, Oxon :bRoutledge,c2021.  axiii, 229 pages ;c23 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aThe globalization imperative -- Decoding culture: the basics of cultural literacy -- Universal criteria for understanding cultures -- Conceptual east-west differences: psychological processes, philosophical traditions, stimuli processing, and paradoxical thinking -- Conceptual east-west differences: intercultural communication and religious beliefs -- Frameworks for interpreting cultural differences -- Language considerations in intercultural markets -- Research considerations in intercultural markets -- Conclusion.  a"With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice. Built on a strong, cross-disciplinary theoretical foundation, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies in international markets. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book's new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the 'practitioner's hat' and including practice in a netnographic research method"--cProvided by publisher. 0aMarketingvCross-cultural studies. 0aConsumersvCross-cultural studies. 0aInternational trade.08iOnline version:aBeveridge, Ivana.tIntercultural marketingdNew York, NY : Routledge, 2021.z9781003025344w(DLC) 2020024288  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h658.8iB467ikGRDm2021n0  00102ddc4070aCSPCbCSPCcGRDd2025-09-03l0oGRD 658.8 B467i 2021p030122r2025-09-03 15:35:07t1-1w2025-09-03yBK  c30296d30296