successfully launching new ventures Barringer, Bruce R. creator author. Ireland, R. Duane author. text bibliography enk 2022 Updated sixth edition. Global edition. monographic eng

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618 pages ; illustrations : 28 cm. Part 1. Decision to become an entrepreneur -- Introduction to entrepreneurship -- Part 2. Developing successful business ideas -- Recognizing opportunities and generating ideas -- feasibility analysis -- Developing an effective business model -- Industry and competitor analysis -- Writing a business plan -- Part 3. Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new venture team -- Getting financing or funding -- Part 4. Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for evaluating the challenges of growth -- Strategies for firm growth -- Franchising. Bruce R. Barringer and R. Duane Ireland. Includes bibliographical references and index. Entrepreneurship New business enterprises HB615 .B374 2022 658.11 B277e 9781292402826 CSPC 250814 20250815111946.0 eng