01875nam a2200313 i 4500 CSPC 20250815111946.0 250814r2022 enka b 001 0 eng d 9781292402826 CSPC CSPC eng rda HB615 .B374 2022 658.11 B277e 23 Barringer, Bruce R., author. Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland. Updated sixth edition. Global edition. Harlow, England : Pearson Education Limited, 2022. 618 pages ; illustrations : 28 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Part 1. Decision to become an entrepreneur -- Introduction to entrepreneurship -- Part 2. Developing successful business ideas -- Recognizing opportunities and generating ideas -- feasibility analysis -- Developing an effective business model -- Industry and competitor analysis -- Writing a business plan -- Part 3. Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new venture team -- Getting financing or funding -- Part 4. Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for evaluating the challenges of growth -- Strategies for firm growth -- Franchising. Entrepreneurship. New business enterprises. Ireland, R. Duane, author. ddc 0 BK 658.11 B277e CIR 2022 23 0 0 ddc 0 0 CSPC CSPC CIR 2025-08-14 0 CIR 658.11 B277e 2022 029945 2025-08-14 14:59:06 1-1 2025-08-14 BK 30030 30030