TY  - BOOK
AU  - Kelley, Larry D.,
AU  - Jugenheimer,Donald W.
AU  - Sheehan,Kim Bartel
TI  - Advertising media planning: a brand management approach 
SN  - 9780765640901
U1  - 659.111 
PY  - 2015///
CY  - New York
PB  - Routledge by Taylor and Francis
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes Index
ER  -