TY  - BOOK
AU  - Pearce,Michael
TI  - Customer relationship management : : how to develop and execute a CRM strategy / 
SN  - 9781953349644
U1  - 658.812 
PY  - 2021///
CY  - New York, NY : 
PB  - Business Expert Press, 
KW  - Customer relations
N1  - Includes bibliographical references and index; Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.
ER  -