how to develop and execute a CRM strategy Pearce, Michael creator author. text bibliography nyu 2021 monographic eng

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ix, 200 pages : illustrations ; 23 cm. Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition. Michael Pearce. Includes bibliographical references and index. Customer relations 658.812 P314c 9781953349644 CSPC 250722 20250722155938.0 eng