Pearce, Michael,  <br/><br/>
Customer relationship management :   how to develop and execute a CRM strategy /  
Michael Pearce.  
 - ix, 200 pages :   illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.  
<br/><br/><label>ISBN: </label>9781953349644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.812  / P314c