Gaspar, Julian E.,

Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar, [and 5 others]. - Third edition. - xx, 428 pages : illustrations , maps ; 28 cm

Previous edition: 2017.

Includes bibliographical references and index.

Part I. Foundations of global business -- The rise of globalization -- The evolution of international business -- Regional economic integration -- The international flow of funds and exchange rates -- Part II. Global business environment -- The cultural environment -- The legal and political environment of global business -- Corruption and ethics in global business -- Part III. Global business strategy and organization -- Entry strategies in global business -- Control of global business -- The organization of global business -- Part IV. Managing global business -- Global human resource management -- Global marketing -- Global operations and supply-chain management -- Global financial management -- Accounting and taxation in global business.

9780357717011

2021951477

GBC230544 bnb

020494669 Uk


International business enterprises--Management.
International trade.
Globalization--Economic aspects.
Entreprises multinationales.
Mondialisation.
Globalization--Economic aspects.
International business enterprises.

HD62.4 / .G375 2023

338.88 / G213i