Peng, Mike W.,

Global strategy / Mike W. Peng. - Fifth edition. - xx, 460 pages : illustrations, maps ; 28 cm.

Includes bibliographical references and index.

Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.

9780357512364


International business entreprises--Management.
Globalization.
Strategic planning.

HD62.4 / .P46 2022

658.4012 / P376g