Global strategy /
Mike W. Peng.
- Fifth edition.
- xx, 460 pages : illustrations, maps ; 28 cm.
Includes bibliographical references and index.
Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.
9780357512364
International business entreprises--Management. Globalization. Strategic planning.