TY  - BOOK
AU  - Mackay,Rachel
TI  - Delivering the visitor experience : : how to create, manage and develop an unforgettable visitor experience at your museum /  
T2  - Museum and gallery essentials
SN  - 9781783305490
U1  - 069.1 
PY  - 2023///
CY  - London : 
PB  - Facet Publishing, 
KW  - Communication in museums
KW  - Museum exhibits
KW  - Social aspects
KW  - Museum visitors
N1  - Includes bibliographical references and index; Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management.
ER  -