how to create, manage and develop an unforgettable visitor experience at your museum Mackay, Rachel creator author. text bibliography -uk 2023 monographic eng

print

xviii, 190 pages ; 24 cm. Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management. Rachel Mackay. Includes bibliographical references and index. Communication in museums Museum exhibits Social aspects Museum visitors 069.1 M192d 9781783305490 CSPC 250721 20250729143119.0 eng