<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01708nam a2200289 i 4500</leader>
  <controlfield tag="003">CSPC</controlfield>
  <controlfield tag="005">20250729143119.0</controlfield>
  <controlfield tag="008">250721s2023    -uk      b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781783305490</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">CSPC</subfield>
    <subfield code="a">CSPC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">069.1</subfield>
    <subfield code="b">M192d</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Mackay, Rachel, </subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Delivering the visitor experience : </subfield>
    <subfield code="b">how to create, manage and develop an unforgettable visitor experience at your museum /  </subfield>
    <subfield code="c">Rachel Mackay. </subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">London : </subfield>
    <subfield code="b">Facet Publishing, </subfield>
    <subfield code="c">2023.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xviii, 190 pages ;</subfield>
    <subfield code="c">24 cm. </subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediated</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">volume</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Museum and gallery essentials</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management.  </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in museums.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Museum exhibits</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Museum visitors.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="n">0</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="h">069.1</subfield>
    <subfield code="i">M192d</subfield>
    <subfield code="k">CIR</subfield>
    <subfield code="m">2023</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">CSPC</subfield>
    <subfield code="b">CSPC</subfield>
    <subfield code="c">CIR</subfield>
    <subfield code="d">2025-07-21</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">CIR 069.1 M192d 2023</subfield>
    <subfield code="p">029742</subfield>
    <subfield code="r">2025-07-21 13:53:16</subfield>
    <subfield code="t">1-1</subfield>
    <subfield code="w">2025-07-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29817</subfield>
    <subfield code="d">29817</subfield>
  </datafield>
</record>
