Mackay, Rachel,  <br/><br/>
Delivering the visitor experience :   how to create, manage and develop an unforgettable visitor experience at your museum /   
Rachel Mackay.  
 - xviii, 190 pages ;  24 cm.  
 - Museum and gallery essentials .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management.   
<br/><br/><label>ISBN: </label>9781783305490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in museums.<br/>Museum exhibits--Social aspects.<br/>Museum visitors.
<br/><br/><label>Dewey Class. No.: </label>069.1  / M192d