Melo, Pedro 1981- editor. Machado, Carolina 1965- editor. text bibliography flu 2020 monographic eng

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xii, 153 pages ; 24 cm. "Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Process Mining - prerequisites and their applicability for small and medium-sized enterprises -- Using customer analytics to succeed: the case of Mexican SMEs -- Data management software solutions for business sustainability - an overview -- A paradigm shift in accounting and auditing in the Era of big data -- Mobile advertising framework: format, location and context -- Marketing analytics: why measuring web and social media matters -- managers' perception of business intelligence capability of SMEs in Turkey -- The development of loyalty program in retail sector -- Business intelligence, big data and data governance. edited by Pedro Novo Melo and Carolina Machado. Includes bibliographical references and index. Small business Data processing Business intelligence HD62.7 .B854 2020 658.472 B964 Boca Raton, FL : CRC Press/Taylor & Francis Group, 2020. (DLC) 2019034899 9781032176314 2019034898 DLC 190809 20250717083106.0 21128131 eng