02501cam a2200337 i 450000100090000000300050000900500170001400800410003101000170007202000180008903500130010704000340012004200080015405000230016208200220018524501230020726400460033030000290037633600260040533700280043133800270045949000470048650400510053350506310058452006310121565000370184665000270188370000330191070000390194377601810198221128131CSPC20250717083106.0190809s2020    flu      b    001 0 eng    a  2019034898  a9781032176314  a21128131  aDLCbengcDLCerdadDLCdCSPC  apcc00aHD62.7b.B854 202000a658.472bB96422300aBusiness intelligence and analytics in small and medium enterprises /cedited by Pedro Novo Melo and Carolina Machado. 1aBoca Raton, Florida :bCRC  Press,c2020.  axii, 153 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aManufacturing design and technology series  aIncludes bibliographical references and index.0 aProcess Mining - prerequisites and their applicability for small and medium-sized enterprises -- Using customer analytics to succeed: the case of Mexican SMEs -- Data management software solutions for business sustainability - an overview -- A paradigm shift in accounting and auditing in the Era of big data -- Mobile advertising framework: format, location and context -- Marketing analytics: why measuring web and social media matters -- managers' perception of business intelligence capability of SMEs in Turkey -- The development of loyalty program in retail sector -- Business intelligence, big data and data governance.  a"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"--cProvided by publisher. 0aSmall businessxData processing. 0aBusiness intelligence.1 aMelo, Pedro,d1981-eeditor.1 aMachado, Carolina,d1965-eeditor.08iOnline version:tBusiness intelligence and analytics in small and medium enterprisesdBoca Raton, FL : CRC  Press/Taylor & Francis Group, 2020.z9780429056482w(DLC) 2019034899