03769nam a2200253 i 4500003000500000005001700005008004100022040002500063100003400088245019800122300001600320336002100336337002500357338002300382502010700405504003900512520275400551700003803305700003403343720003403377720004103411720003103452720003203483CSPC20250716143525.0250716s2025    ph a     b    000 0 eng d  aCSPCbengcCSPCerda1 aCorda, Liezel Mae A.eauthor.10aAssessment of low technology-based educational communication materials for breastfeeding program in Bula, Camarines Sur /cLiezel Mae A. Corda, Trisha May J. Maravilla, and Zarah Mae B. Negado.  a129 leaves.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aUndergraduate Theses (BSDevCom) - Development Communication cCamarines Sur Polytechnic Colleges, 2025  aIncludes bibliographic references.3 aBreastfeeding remains a major health issue in Bula, Camarines Sur, as many mothers experience problems like time constraints, poverty, lactation insufficiency, and lack of knowledge about its advantages. Even though it plays an important role in infant and women's health, exclusive breastfeeding remains low due to these challenges. In a bid to improve the situation, Low Technology-Based Educational Communication Materials are an effective tool in improving breastfeeding knowledge and facilitation. This study focused on existing Low Technology-Based Educational Communication Materials for Breastfeeding Program in Bula, Camarines Sur. Assessed the elements and style incorporated in Low technology materials and assessed the effectiveness of Low Technology-Based Educational Communication Materials for breastfeeding program. This research utilized concurrent mixed-method research design; the statistical used were; One-Way ANOVA, Shapiro-wilk test, Levene's test and Tukey post-hoc test. Findings revealed that five low technology materials are used in Bula, Camarines Sur for the breastfeeding program; posters, flip books, comics, wall art, and brochures. The elements and styles of low technology materials showed no significant differences among groups (posters, flip books, comics, wall art, and brochures) in the breastfeeding program due to audience preferences, specifically rural lactating mothers that would rather have simple and clear materials. The level of effectiveness of low technology materials found that posters were the most effective educational communication material for breastfeeding information, subsequently by flip books and brochures. Comics and wall art received inconsistent effectiveness. The study concludes that among the five Lo-Tech materials, posters were most useful, whereas they had strong visual impact and ability to reinforce knowledge over time, followed by brochures and flip books. Comics and wall art are rated lower in effectiveness due to material design and less effective in influencing breastfeeding practices. Even though elements and styles of low Technology materials do not greatly impact the breastfeeding program, lactating mothers prefer simple, clear and functional materials that do not hinder their household chores. Despite differences in appearance and effectiveness, these materials remain valuable for health education. It also suggests using Filipino language for better understanding among lactating mothers. Should be clear messages, direct, and easy-to-read designs. Should use a bigger and more varied sample and real-time feedback to improve the Low Technology-Based Educational Communication Materials for Breastfeeding Program in rural areas like Bula, Camarines Sur.1 aMaravilla, Trisha May J.eauthor.1 aNegado, Zarah Mae B.eauthor.  aBarcinilla, Ejay F.eadviser.  aMurillo, Filmor J.echair, panelist.  aSevero, Gigi V.epanelist.  aVolante, Noel R.epanelist.