01679nam a2200265 i 4500 CSPC 20250716153811.0 250715s2021 -uk b 001 0 eng d 9781783303830 CSPC CSPC eng rda 021.7 K345e Kendrick, Terry, author. Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick. London : Facet Publishing, 2021. viii, 198 pages ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success. "This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success." Libraries Marketing. ddc 0 BK 021.7 K345e CIR 2021 0 0 ddc 0 0 CSPC CSPC CIR 2025-07-15 0 CIR 021.7 K345e 2021 029744 2025-07-15 15:51:49 1-1 2025-07-15 BK 29737 29737