01494nam a2200229 i 4500003000500000005001700005008004100022020001800063040002500081082001700106100003100123245015000154264004100304300003100345336002100376337002500397338002300422504005100445505053400496520020801030650002601238CSPC20250716153811.0250715s2021    -uk      b    001 0 eng d  a9781783303830  cCSPCaCSPCbengerda04a021.7bK345e1 aKendrick, Terry, eauthor.10aEngaging your community through active strategic marketing : ba practical guide for librarians and information professionals / cTerry Kendrick. 1aLondon : bFacet Publishing, c2021.  aviii, 198 pages ;c24 cm.   atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aThe need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.   a"This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success." 0aLibrariesxMarketing.