Kendrick, Terry,  <br/><br/>
Engaging your community through active strategic marketing :   a practical guide for librarians and information professionals /  
Terry Kendrick. 
 - viii, 198 pages ;  24 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.  
<br/><br/> "This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success." 
<br/><br/><label>ISBN: </label>9781783303830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>021.7  / K345e