TY  - BOOK
AU  - Rodolfa,Bernardo B.
TI  - Events management: introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, & other special events 
SN  - 9786214063215
U1  - 394.2 
PY  - 2022///
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc.
KW  - Special events
KW  - Planning
KW  - Management
N1  - Includes bibliographical references; Overview of the MICE industry -- MICE in focus -- Philippine festivals and other celebrations -- Personal and special events -- Overview of event management -- The event industry in general -- Your role as a manager -- Getting started: on gathering information -- The concept of the event -- Screening the event concept -- Filling the gaps of the event concept -- The event proposal -- Finalizing the event concept with the event team -- The event execution and evaluation
ER  -