introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, & other special events introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, and other special events Rodolfa, Bernardo B. creator author. text bibliography ph 2022 Revised edition. monographic eng

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xii, 202 pages : illustrations ; 23 cm. Overview of the MICE industry -- MICE in focus -- Philippine festivals and other celebrations -- Personal and special events -- Overview of event management -- The event industry in general -- Your role as a manager -- Getting started: on gathering information -- The concept of the event -- Screening the event concept -- Filling the gaps of the event concept -- The event proposal -- Finalizing the event concept with the event team -- The event execution and evaluation. Bernardo B. Rodolfa. Includes bibliographical references. Special events Planning Special events Management 394.2 R618e 9786214063215 CSPC 250523 20260106162413.0 eng