Tourism product development. - 2nd edition. - xiv, 352 pages: color illustrations ; 26 cm.

Includes bibliographical references and index.

Introduction to tourism industry -- Tourism products -- Tourism destination product development -- Cruises -- Sustainable tourism development -- Tourism marketing and advertising -- Religious and cultural tourism product -- Accessible tourism.

9781984680112


Tourism--Product development.
Tourism--Planning.
Tourism--Marketing.

338.4791 / T645