TY  - BOOK
AU  - Arenas,Chester Dave
TI  - Tourism and hospitality marketing / 
SN  - 9786218179158
U1  - 338.47910688 
PY  - 2021///
CY  - Manila : 
PB  - EDRIC Publishing House, 
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - An overview of marketing in the hospitality industry -- Marketing environment and SWOT analysis -- The marketing strategy & the role of marketing in hospitality industry -- The marketing management process -- Product mix -- Price mix -- Place mix -- Promotions mix -- How to create a hotel marketing plan -- Developing a marketing strategy.
ER  -