01223nam a2200253 i 4500 CSPC 20250603093541.0 250522s2021 ph a b 000 0 eng d 9786218179158 CSPC CSPC eng rda 338.47910688 Ar332t Arenas, Chester Dave, author. Tourism and hospitality marketing / Chester Dave Arenas. Manila : EDRIC Publishing House, 2021. 104 pages : illustrations ; 25 cm. text rdacontent unmediated rdamedia volume rdacarrier An overview of marketing in the hospitality industry -- Marketing environment and SWOT analysis -- The marketing strategy & the role of marketing in hospitality industry -- The marketing management process -- Product mix -- Price mix -- Place mix -- Promotions mix -- How to create a hotel marketing plan -- Developing a marketing strategy. Tourism Marketing. Hospitality industry Marketing. ddc 0 BK 338.47910688 Ar332t FIL 2021 0 0 ddc 0 0 CSPC CSPC FIL 2025-05-22 0 FIL 338.47910688 Ar332t 2021 029636 2025-05-22 13:03:48 1-2 2025-05-22 BK 0 0 ddc 0 0 CSPC CSPC FIL 2025-05-22 0 FIL 338.47910688 Ar332t 2021 029637 2025-05-22 13:03:48 2-2 2025-05-22 BK 29662 29662