Arenas, Chester Dave,  <br/><br/>
Tourism and hospitality marketing /  
Chester Dave Arenas.  
 - 104 pages :   illustrations ;   25 cm.  
<br/><br/>An overview of marketing in the hospitality industry -- Marketing environment and SWOT analysis -- The marketing strategy & the role of marketing in hospitality industry -- The marketing management process -- Product mix -- Price mix -- Place mix -- Promotions mix -- How to create a hotel marketing plan -- Developing a marketing strategy.   
<br/><br/><label>ISBN: </label>9786218179158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism --Marketing.<br/>Hospitality industry --Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47910688  / Ar332t