TY  - BOOK
AU  - Magpantay,Don M.
AU  - Matias,Augusto R.
AU  - Vizconde,Angelie Marie L.
TI  - Strategic management in tourism and hospitality w/ total quality-management / 
SN  - 9786218179547
U1  - 658.4012 
PY  - 2023///
CY  - Manila : 
PB  - EDRIC Publishing House,  
KW  - Strategic planning
KW  - Tourism
KW  - Management
KW  - Hospitality industry
KW  - Total quality management
N1  - Includes bibliographical references; The nature of strategic planning -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Strategy analysis and choice -- Executing the strategies: management and operations issues -- Executing the strategies: marketing, finance/accounting, R&D, and mis issues -- Corporate governance and ethics -- Total quality management systems: hospitality and tourism management.
ER  -