Lopez-Mariano, Norma Dy,

International business and trade / Norma Dy Lopez-Mariano. - First edition. - ix, 398 pages : illustrations ; 26 cm. - Outcome-based education .

Includes bibliographical references and index.

Evolution of international trade -- Classical country-based theories of international trade -- Modern firm-based theories of international trade -- Other theories of international trade -- International business and trade: an overview -- Nature and scope of international marketing -- Global entrepreneurship and intrapreneurship -- Ethics and international business and trade -- Multicultural marketing -- The international monetary and financial system.

9786210443769


International business enterprises.
International trade.

338.88 / L881i