02293cam a2200397 i 450000100090000000300050000900500170001400800410003101000170007201500190008901600180010802000250012603500240015104000930017504200140026805000290028208200230031110000300033424501190036426400320048330000460051533600260056133700280058733800270061550400510064250507980069365000240149165000500151565000260156570000350159177600350162690600450166194200460170695201260175299900170187821438999CSPC20250516142851.0200220s2020    caua    rb    001 0 eng d  a  2020933403  aGBC0848512bnb7 a0198417322Uk  a9781526490100q(pbk)  a(OCoLC)on1142035035  aYDXbengerdacYDXdBDXdOCLCQdUKMGBdOCLCOdOCLCFdCHVBKdOCLCOdWSBdOCLCOdDLCdCSPC  alccopycat00aHF5415.1265b.B8669 202004a658.872bB912n2231 aBurgess, Cheryl,eauthor.14aThe new marketing :bhow to win in the digital age /cCheryl Burgess and Mark Burgess ; [foreword by Jonah Berger] 1aLos Angeles :bSAGE,c2020.  axvi, 268 pages :billustrations ;c25 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aPart I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think. 0aInternet marketing. 7aInternet marketing.2fast0(OCoLC)fst00977272 7aOnline-Marketing2gnd1 aBurgess, Mark,d1949-eauthor.08iebook version :z9781529737400  a7bcbcccopycatd2encipf20gy-gencatlg  2ddcn0cBKh658.872iB912nkCIRm2020e23  00102ddc4070aCSPCbCSPCcCIRd2025-05-16l0oCIR 658.872 B912n 2020p029558r2025-05-16 13:47:14t1-1w2025-05-16yBK  c29602d29602