TY  - BOOK
AU  - Burgess,Cheryl
AU  - Burgess,Mark
TI  - The new marketing: how to win in the digital age 
SN  - 9781526490100
AV  - HF5415.1265 .B8669 2020
U1  - 658.872 23
PY  - 2020///
CY  - Los Angeles
PB  - SAGE
KW  - Internet marketing
KW  - fast
KW  - Online-Marketing
KW  - gnd
N1  - Includes bibliographical references and index; Part I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think
ER  -